Are You Wasting More Time Than Necessary?

One of the things I love about my clients is that they are all entrepreneurs. They’re excited about their work and they’re passionate about their ideas. They love their businesses (sometimes) as if it were one of their children. And they spend a lot of time working.

That’s the good news.

The bad news is that many entrepreneurs don’t always feel like they’re getting anything done
 … despite the long hours and hard work. They’re pretty sure they’re being inefficient and feel like there’s never enough time.And that’s exhausting.The resolution?

1. Get clear about what you’re trying to accomplish. I see clients every day who are heading in 15 directions all at once. They jump from one thing to the next and back without any clear destination, always chasing the next shiny object. (Hmmm….this sounds very familiar for me too!)

The best way to do this is to take time to make measurable goals that are easy to articulate. For example, you could say: “In 2024 I want to increase revenue by $25,000;” “I want 10 more monthly clients;” “I want to delegate 10 hours of work per month to an assistant.”

2. Make a plan that supports your goal. If your goal is to increase revenue by $25,000, identify five or six activities to support that objective. This might include raising prices, public speaking, attending more networking events, writing a newsletter, publishing on LinkedIn, etc.

Be deliberate about this. This is how you are going to spend most of your time.

3. Set up support systems. In order to know whether you’re carrying out your plan, it’s important to track what you’re doing. Part of my plan to increase revenue this year is to attend at least one networking event a month and publish my newsletter every other week. There’s no way I could track my progress in my head, so I have an excel spreadsheet to track my success each week.

Am I flawless in my execution? No. Does it help to see what I’m actually doing so I can make mid-course corrections? Absolutely.I tend to do better when I break the goals down into bite-sized projects so I can show myself progress toward the goal. Once a week, I add the top three things I must accomplish each day that are working toward my goals.
4. Don’t be afraid to say no. If you get a request that’s not aligned with your goal, it’s important to say no. If you have a bright idea that’s also not aligned with your goal (no matter how bright) it’s equally important to say no. I can completely relate to this. I write it down on a list and once a month, I go through and review them and decide if I want to make this a goal now or later or not at all.

Do your goal setting and planning in a quiet space. Also, do it separately from your day to day activities. Be clear in your language and remove any ambiguity. Stick with it, even when you’re feeling short on time or energy. Be sure to add time to keep updating your systems.

In the end, you’ll feel more focused, get more done and enjoy your business a lot more than you thought you could.

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